Monday, December 8, 2008

Colossal U Ad Campaign


When I first saw the Colossal U Ad I was in complete shock that a University would actually have the nerve to promote such an advertisement with such negative slogans. I was amazed that a university would admit to the public that their school would have each student turn out exactly the same, and that their school wouldn't allow new ideas to be contributed into their classes or teachings. At first, I thought to myself "why would anyone want to go to this school?" and so out of curiousity I eventually checked out the website; and that was when I found out that this whole campaign ad was only to get my attention and learn what was really up!

I arrived at
http://www.colossalu.com/ , and it seemed pretty realistic until a woman started to talk. Turns out the university they are promoting to students and adults is Algoma University, which is really the complete opposite of Colossal University. In Algoma, the students are not treated as numbers, but as indivduals who are helped and assisted by teachers who listen to questions and ideas given to them.

I think making an extremely negative ad catches attention more quickly, and maybe that is why Algoma promoted their university in this way. Having an advertistment with nothing but quotes and slogans that make students feel more like numbers and compared with other individuals catches attention and curiosity quickly. This ad made me and possibly many others more curious about this "Colossal University" and therefore, I checked out the website to see if this University was really serious about making each student the same, and having no new ideas being contributed. Fortunately, this Colossal U Ad was to only promote the real school, Algoma University.

This was definitely an eye-catching advertisement! It was really smart of Algoma University to promote their school in such a way. It was not your typical advertisement. This ad filled you with questions, wondering if there was such a university that was so limited to their students' knowledge. This advertisement was simply unique, and it was a type of ad that left you taking the initive to see what school this really was.

If i hadn't check
http://www.colossalu.com/, I would still think that Colossal University was a school that guaranteed each and every student to turn out exactly the same way, and a school where new ideas and new thinking wasn't listened to or taken in by teachers and the staff of that university.